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The web page tapu.school.nz had the following in the web site, "Where thinking and learning are fun." We viewed that the website stated " Is proving to be very popular with both our students and parents, many of whom are delighted to be able to participate in sailing and kayaking and the odd spot of fishing! During the warmer months." It also said " Our school is proud to offer . Highly skilled, experienced teachers. Commitment to improving levels of achievement. Tapu School Marine Academy - sailing - kayaking - water skills - conservation - fishing. Newly renovated library Information Centre." The header had Tapu as the highest ranking search term. This keyword is followed by Waiomu, primary school, and junior schools which isn't as urgent as Tapu. The other words they used was marine academy. sailing is included but will not be seen by web crawlers.